Profile

Andy Atkins-Krüger
Managing Director
Web Certain Europe Ltd

Having started his career briefly as a journalist, Andy quickly moved into marketing communications, where he has spent the last 20 years. He worked first in advertising, then founded a public relations consultancy, The Partners Group, before moving into corporate marketing. He's worked on pan-European advertising and public relations campaigns for many years and first "discovered" search marketing in 1997, when he was charged with developing the European market presence for one of the U.K.'s best-known B2B brands, Portakabin. After five years as the client, he bought into the supporting agency — Web Certain Europe Ltd — where he became managing director. Under Andy's leadership, Web Certain has continued to focus on multilingual websites, handling Europe's major languages under one roof, with partners around the world providing the more specialist language needs.

As a keen linguist himself, he has been a qualified member of the Institute of Linguists since 1984 and the Chartered Institute of Marketing since 1999. While he doesn't claim fluency in every language, Andy has some knowledge of French, German, Italian, Dutch, Russian, and of course English. He believes this helps in giving the best advice to clients who are planning website localization, translation, and promotion. He also edits the online newsletter www.web-marketing-secrets.co.uk and the blog www.multilingual-search.blogspot.com, which report on search marketing developments throughout Europe — both often summarising reports published in other languages to help English-speaking marketers.

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