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Profile
Erica Schmidt
Global Director of Search
Isobar
As global search director, Schmidt is primarily responsible for helping Isobar search agencies across the globe increase their revenues from search engine marketing, and she assists Isobar agencies in launching iProspect-branded search engine marketing practices. Schmidt also ensures that each agency is delivering their services according to the best practices developed at iProspect in the U.S. Prior to joining Isobar, Schmidt was client services director at iProspect, responsible for overseeing a number of client-facing search teams, and focused her attention on delivering superior strategies and proactive account management to iProspect's clients. A polished speaker, Schmidt has presented at various conferences around the globe, including Search Engine Strategies. She has also authored articles for industry publications, including Pharmaceutical Executive Magazine and Direct Magazine.
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