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Profile
Lisa Ditlefsen
Head of Search & Web Analytics
Base One Interactive
Lisa Ditlefsen has seven years' experience in marketing, including three in SEO/SEM. She currently works for Base One Interactive as head of search and web analytics. Lisa won the "B2B Newcomer of the Year" award at the B2B Marketing Awards 2007. She has also authored a chapter on search techniques in the book B2B Marketing Experts (published in 2007), and contributes regularly to publications off- and online. Ditlefsen is heavily involved with the global SEO community and founded the SEO-Chicks blog (www.seo-chicks.com) in June 2007.
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