Company Profile

Barry Chu
General Manager of Advertising
Medio Systems Inc.

With over 10 years of experience in digital advertising and content monetization, Barry Chu is the general manager of advertising at Medio Systems. He drives the growth of Medio's search advertising business and development of next-generation solutions for mobile advertisers and publishers. Prior to Medio, Barry spent three years at Yahoo, where he was responsible for building Yahoo's Content Match network into a multimillion-dollar revenue stream. At Yahoo, Barry developed the initial plans for the Yahoo Publishing Network, helping to build the first integrated brand/direct response ad-serving system, and conducted the first trials of pay-for-performance behavioral targeting. Prior to Yahoo, Barry managed and built products at several successful startups, including Quote.com (purchased by Lycos) and Epinions.com (became Shopping.com, purchased by eBay). Barry is a graduate of the University of California-Berkeley and Harvard Business School.

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