Search Engine Strategies 2001 Badge Holder Sponsor will have its logo printed on an insert in each badge holder. In addition, Sponsor can imprint its name or logo in white on a black cotton lanyard. The Badge Holder Sponsor will be responsible for the additional cost of a colored or multiple color imprint. The lanyard is a promotional item that can be used at other seminars and tradeshows, even after the seminar is over. This exclusive Sponsorship opportunity is limited to 1 qualified applicant and is reserved on a first-come, first-served basis. Search Engine Strategies 2001 is responsible for creating, producing and delivering the items. Sponsor must deliver a digital rendering of its logo to Search Engine Strategies 2001 within 2 weeks of signing this agreement.