Atlas Search is the industry's first integrated search marketing and online campaign management toolset that enables agencies and large advertisers to strategically manage their paid search campaigns. Atlas Search is built from GO TOAST's industry-leading paid search management and optimization tools and is integrated with the Atlas Suite's innovative online campaign management and analytics system.
As the channels of digital media grow, so does the need to track activity and its effectiveness in order to determine what digital media is truly driving results for online advertisers. Atlas has developed the Universal action tag which can be used to monitor all activity, be it search, display, affiliate, performance media, tracking of email links or sponsorship. What does this mean for advertisers? They only load one action tag (1x1 pixel gifs) on their ROI pages and Atlas will track all the activity they require through their various digital media campaigns. Advantages are:
- One technology tracking activity across all digital media channels and calculating results with the same methodology,
- De-duplication of conversions across all digital media channels
- Increase bidding effectiveness and ROI through Atlas Search platform
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