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| 7:00am - 8:00am | Registration and Continental Breakfast |
| 8:00am - 9:00am | Back To Basics - An introduction to search engines and the issues involved in ranking well. Danny Sullivan- Editor,SearchEngineWatch.com |
| 9:00am - 9:45am | Designing Search Engine Friendly Sites - Tips for those who build sites, to make them more search engine-friendly and able to tap into traffic naturally. Shari Thurow - Webmaster/Marketing, GrantasticDesigns.com |
| 9:45am - 10:15am | Morning Coffee Break |
| 10:15am - 11:15am | Buying Ads and Placement - For those with budgets, banners offer a way to extend your presence on search engines. Plus, a look at purchasing placement at GoTo.com and elsewhere. Moderator: Danny Sullivan- Editor,SearchEngineWatch.com Panelists: Darian SR Heyman, Co-founder and Chief Interactive Evangelist, Beyond Interactive Catherine Seda, Director of Online Promotions, SiteLab Dana Todd, VP Marketing, SiteLab |
| 11:15am - 12:15pm | Meta Tags - Different experts explain their strategies to writing meta tags. Learn what they feel is effective and what's not. Moderator: Danny Sullivan- Editor,SearchEngineWatch.com Panelists: Shari Thurow - Webmaster/Marketing, GrantasticDesigns.com Marshall Simmonds, Senior SEO Strategist, Multimedia Marketing Group Jakob Nielsen, User Advocate/Nielsen Norman Group D.R. Peck, CEO, Green Flash Systems LLC |
| 12:15pm - 1:30pm | Networking Lunch Sponsored by:  |
| 1:30pm - 2:30pm | Doorway Pages - Learn the pros and cons to creating content precisely optimized for search engines, issues about cloaking, doorway page software and companies. Moderator: Danny Sullivan- Editor,SearchEngineWatch.com Panelists: John Heard, President, Beyond Engineering & Research Specialist, Search Engine News Fredrick Marckini, CEO/CTO and Founder, ResponseDirect.com, Inc. Brad Byrd, Director of Business Development, NewGate |
| 2:30pm - 3:00pm | Proper Submitting - How often should you submit, what are the limits, can software help? Danny Sullivan- Editor,SearchEngineWatch.com |
| 3:00pm - 3:20pm | Afternoon Refreshment Break |
| 3:20pm - 4:35pm | Dealing With Directories - Learn how to find the right categories for your site, write a proper description and most importantly - tips on getting in. Panelists: Danny Sullivan- Editor,SearchEngineWatch.com Paul Wood, Sr. - Product Manager, Snap/Search and Directory Andy Gems - Producer, Yahoo Chris Tolles, Senior Marketing Manager, Netscape/Open Directory Looksmart |
| 4:35pm - 4:45pm | Break |
| 4:45pm - 6:00pm | Meet The Search Engines - Q&A Session Moderator: Danny Sullivan- Editor,SearchEngineWatch.com Panelists: Doug Cutting, Senior Architect, Excite@Home Jan Pedersen, Director of Search and Spidering, Infoseek Corp. Larry Page, CEO and Co-Founder, Google Paul Gauthier,Chief Technology Officer,Inktomi Andrei Broder, Chief Technology Officer, AltaVista Search |
| 6:00pm - 7:00pm | Networking Cocktail Reception |
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