Kevin Gottesman has bought, sold and produced advertising for twenty years, the last ten online. He specializes in direct response analysis, optimizing targeted search, email, blog and graphic campaigns for Donordigital. Prior work experience includes Citysearch, SONY, Weatherbug, 24/7 Media, eGroups, IMG Models and John Kerry for President. He also sits on advisory boards for both www.calakmul.org and www.alternet.org An alumnus of the UNC - Chapel Hill, he lives in San Francisco with his wife, Jennie Lee. He enjoys disc golf, tennis, guitar, travel, gardening and super shuffling his iPod.